Sport of Mind specializes in increasing people’s performance in their personal, business and sports careers through coaching, consulting and teaching.

Dr. Robert Irwin founded Sport of Mind coaching and university in 1995 with the purpose of helping others realize their full potential and live their dreams. With 12 years of clinical and sports psychology experience, Dr. Irwin wanted to create a secure and safe environment wherein people could discover and embrace their own possibilities.

Initially Sport of Mind was established for the sole purpose of enhancing athletes’ performance, mainly golfers. When Dr. Rob was presented with the opportunity to use his methodology for improving people’s personal and professional lives, he found the results to be equivalent to that of his athletic clients. Now Sport of Mind offers the same proven success formula that has helped athletes to anyone who wants to tap into their source of power to improve their game—whether that be personal, professional or sports.

Dr. Irwin is the CEO of Sport of Mind, a company committed to helping people reach their
optimal state.